Case in point One of the most successful recent examples of a company executing a highly targeted and effective product expansion growth strategy is Kylie Jenner, best known as being the youngest of the Kardashian-Jenner empire. Regardless of what you may think of reality TV or the Kardashian family, this is an impressive story that takes advantage of many of the benefits that technology and changing consumer behavior provide companies today, which is at the heart of growth IQ. What made her believe she could successfully enter a cosmetics industry occupied by some of the most famous brands in the world? First, she had a passion for makeup and fashion. Second, she had the ability to leverage a huge platform from both the show and her growing fan base, which allowed her to form required manufacturing and distribution partnerships.
Model Archive : Kylie from Kylie Teen
Can you Imagine being a billionaire at the age of Entrepreneur, social media star and model Kylie Jenner has done just that. According to the business magazine 'Forbes', Ms Jenner has become the world's youngest self-made billionaire. She is so successful that she became a billionaire two years younger than Facebook founder Mark Zuckerberg.
For the past three years, her Kylie Cosmetics had only sold its makeup online and briefly in pop up shops. And Jenner showed up to the Richmond Avenue Ulta in Houston to greet customers, sign autographs on lip kits and, of course, pose for selfies with her fans. She owns all of it.
Teens' icons and role models aren't just actors and athletes anymore — now, they're looking up to their favorite people to follow on Instagram and YouTube. Financial analysts at Piper Jaffray recently surveyed 9, teenagers as part of its biannual project to gain insight into Generation Z's favorite brands, day-to-day habits, and preferences when it comes to shopping, spending money, and spending time. The results, released Tuesday, show a lot about teens' social media behavior: they're spending more time watching videos on YouTube rather than on Netflix, and Instagram is their most-frequented app — although Snapchat remains the favorite. Researchers also asked teens about their favorite influencers and personalities to follow across social media.